Strategy, sales and marketing are things that Bart implements on a daily basis to support the team. He seeks and maintains the balance between our competences and the needs of the customers. Language, visuals, and new technological possibilities require freedom to experiment. Using that knowledge and passing it on to the team is fulfilling. During the weekend, Bart likes to cleave through the air in a glider. It is a combination of factors such as practice, strategy and being lucky with the weather conditions. Those are the same factors that are also reflected in the world of business.